OTHERWISE, YOU WELL?

It’s me Erik — a Namibian-South African-Hungarian Award-Winning Copywriter chillaxing in Joburg with my wife and dogs. For over a decade, I’ve created work for brands big, small and everything in between, always chasing strange ideas that can become smart solutions. I live to create weird, smart, insight-driven work that works. I believe that with the right idea and enough hard work, anything is possible, and I won’t stop until I find those ideas.

EXPERIENCE

  • Creative Group Head
    2022 - Present
    I work on cross-platform campaigns for brands like Peugeot, Opel, Builders, and many others. From TV and radio to digital, social, gaming, and out-of-home, my work spans the full advertising spectrum. I’ve led retail-focused campaigns for Game Stores and crafted bold ideas for the Heineken Premium Wines portfolio as the creative lead. I’m always working to turn unexpected insights into standout creative that sticks.

  • Creative Copywriter
    2018-2022
    At Bank Windhoek, I worked with the Head of Creative Services to produce creative that reinforced the bank’s positioning as a connector of positive change. During my time there, I collaborated closely with various departments, helping to bring new products and services to market while also contributing to the growth of the bank’s market share.

  • Copywriter
    2016-2018
    At King James, I helped build brand awareness by creating integrated campaigns for established brands like Sanlam and Pick n Pay. I stayed up to date with marketing trends and ensured the work I created stood out. I executed campaigns that came to life across TV, radio, print, social media, and online platforms. I was also an integral part of pitch teams that successfully won the Tyme Bank and AB InBev accounts for the agency.

  • Copywriter
    2013-2016
    During my time at MullenLowe, I worked on multinational campaigns for brands such as Hansa Pilsener, Unilever, and Pioneer Foods. I was exposed to everything — from brochures to integrated digital campaigns. My most notable achievement at MullenLowe was my role in the #GetMeTo21 campaign for the Organ Donor Foundation, which played a key role in raising awareness of the organ donor crisis in South Africa. The campaign won multiple awards, including South Africa’s 2016 Digital Ad of the Year.

  • Junior Copywriter
    2012
    At Kastner I was part of the junior team that helped conceptulise and execute campaigns for clients. The majority of our time was spent on creating locally relevant content for Red Bull South Africa. I was part of the team that helped plan and host Red Bull Flugtag